SKOLKOVO School of Management

Vaynerchuk, Gary.

The thank you economy / Gary Vaynerchuk. - 1st ed. - New York : Harper Business, c2011. - xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.

Includes bibliographical references.

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)

2010052581

GBB0A0747 bnb

015634073 Uk


Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.

HF5415.5 / .V396 2011

658.8/12