SKOLKOVO School of Management

Клара Ших

Эра Facebook: Как использовать возможности социальных сетей для развития вашего бизнеса/ Клара Ших - Москва: Манн, Иванов и Фербер, c2011. - xiv, 291 p. : ill., map ; 23 cm.

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

9785916571875 9785916571875

2009000872


Facebook (Electronic resource)


Business enterprises--Computer networks.
Online social networks.

HD30.37 / .S49 2009

658.8/72