SKOLKOVO School of Management

Матс Линдгрен, 1959-

Сценарное планирование : связь между будущим и стратегией / Матс Линдгрен, Ханс Бандхольд. - Rev. and updated ed. - Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009. - xii, 233 p. : ill. ; 25 cm.

Includes bibliographical references (p. [192]-196) and index.

Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario planning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking.

9785969301375

2009013794


Strategic planning.
Decision making.
Communication in management.
Business planning.

HD30.28 / .L543 2009

658.4/012