Choice models in marketing : economic assumptions, challenges and trends /
Sandeep R. Chandukala ... [et al.].
- Hanover, MA : Now Publishers, Inc, c2008.
- ix, 88 p. : ill. ; 24 cm.
- Foundations and trends in marketing, v. 2, issue 2 1555-0753 ; .
- Foundations and trends in marketing ; v. 2, issue. 2. .
Includes bibliographical references (p. 77-88).
9781601981646 1601981643
Marketing--Models.
HF5410 / .C46 2008
658.005
Includes bibliographical references (p. 77-88).
9781601981646 1601981643
Marketing--Models.
HF5410 / .C46 2008
658.005
