Thaler, Richard H., 1945-
Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - [Rev. ed.]. - London : Penguin Books, 2009. - x, 305 p. : ill. ; 20 cm.
Originally published: New Haven, Conn.: Yale University Press, 2008.
Includes bibliographical references and index.
pt. 1. Humans and econs -- 1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice architecture -- pt. 2. Money -- 6. Save more tomorrow -- 7. Naïve investing -- 8. Credit markets -- 9. Privatizing Social Security : smorgasbord style -- pt. 3. Health -- 10. Prescription drugs : Part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- pt. 4. Freedom -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- pt. 5. Extensions and objections -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- Postscript : the financial crisis of 2008.
9780141040011 (pbk.) 0141040017 (pbk.)
GBA8D3551 bnb
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
HB74.P8
330.019
Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - [Rev. ed.]. - London : Penguin Books, 2009. - x, 305 p. : ill. ; 20 cm.
Originally published: New Haven, Conn.: Yale University Press, 2008.
Includes bibliographical references and index.
pt. 1. Humans and econs -- 1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice architecture -- pt. 2. Money -- 6. Save more tomorrow -- 7. Naïve investing -- 8. Credit markets -- 9. Privatizing Social Security : smorgasbord style -- pt. 3. Health -- 10. Prescription drugs : Part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- pt. 4. Freedom -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- pt. 5. Extensions and objections -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- Postscript : the financial crisis of 2008.
9780141040011 (pbk.) 0141040017 (pbk.)
GBA8D3551 bnb
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
HB74.P8
330.019
