Ariely, Dan.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Rev. and expanded ed. - London : Harper, 2009. - xxxii, 368 p. : ill. ; 20 cm.
Originally published: USA : HarperCollins, 2008.
Includes bibliographical references (p. [345]-353) and index.
9780007256532 0007256531
GBA8D3397 bnb
014836184 Uk
Decision making.
Judgment.
Economics--Psychological aspects.
Reasoning (Psychology)
Consumer behavior.
BF442 / .A75 2009
153.83
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Rev. and expanded ed. - London : Harper, 2009. - xxxii, 368 p. : ill. ; 20 cm.
Originally published: USA : HarperCollins, 2008.
Includes bibliographical references (p. [345]-353) and index.
9780007256532 0007256531
GBA8D3397 bnb
014836184 Uk
Decision making.
Judgment.
Economics--Psychological aspects.
Reasoning (Psychology)
Consumer behavior.
BF442 / .A75 2009
153.83
