SKOLKOVO School of Management

Kotler, Philip.

Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu. - 1st ed., China adaptation ed. - Singapore ; New York : Prentice Hall, 2009. - lvi, 625 p. : col. ill. ; 28 cm. - Pearson one . - Pearson one. .

Adapted from: Marketing Management / Philip Kotler, Kevin Lane Keller. 13th ed. c2009.

Includes bibliographical references and indexes.


In English, with prefatory material in Chinese.

9789810679972 9810679971

GBA8C5406 bnb

014792827 Uk


Marketing--Management.--China

HF5415.13 / .K642 2009

658.800951