Carlson, Curtis Ray.
Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - New York : Crown Business, c2006. - 356 p. : ill. ; 25 cm.
Includes bibliographical references (p. 305-338) and index.
9780307336699 0307336697
2006003861
Technological innovations--Management--Case studies.
Organizational effectiveness--Case studies.
Creative ability in business--Case studies.
Industrial management--Case studies.
New products--Case studies.
HD45 / .C37 2006
658.4063
Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - New York : Crown Business, c2006. - 356 p. : ill. ; 25 cm.
Includes bibliographical references (p. 305-338) and index.
9780307336699 0307336697
2006003861
Technological innovations--Management--Case studies.
Organizational effectiveness--Case studies.
Creative ability in business--Case studies.
Industrial management--Case studies.
New products--Case studies.
HD45 / .C37 2006
658.4063
