Value innovation portfolio management : achieving double-digit growth through customer value /
Sheila Mello ... [et al.].
- Ft. Lauderdale, FL : J. Ross Pub., c2006.
- xxi, 273 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
9781932159578 1932159576
2006019186
New products--Planning.
Product management.
Strategic planning.
HF5415.153 / .V35 2006
658.8/01
Includes bibliographical references and index.
Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
9781932159578 1932159576
2006019186
New products--Planning.
Product management.
Strategic planning.
HF5415.153 / .V35 2006
658.8/01
