SKOLKOVO School of Management

Brogan, Chris.

Trust agents : using the Web to build influence, improve reputation, and earn trust / Chris Brogan and Julian Smith. - Hoboken, NJ : John Wiley and Sons Ltd, 2009. - xvi, 271 p. ; 24 cm.

Includes index.

9780470743089 0470743085


Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.
Social networking--Economic aspects.

HF5415.1265 / .B76 2009

658.872