SKOLKOVO School of Management

Mazzocchi, Mario.

Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles : Sage, 2008. - xviii, 412 p. : ill. ; 25 cm.

Includes bibliographical references (p. [387]-398) and index.

9781412911221 1412911222

2007936615


Marketing research--Statistical methods.
Consumers--Research--Statistical methods.

HF5415.2 / .M3817 2008

658.83