Masterman, Guy.
Sponsorship : for a return on investment / Guy Masterman. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007. - xii, 267 p.: ill. ; 24 cm.
Includes bibliographical references and index.
9780750686402 0750686405
GBA752517 bnb
Sports sponsorship.
Sports--Finance.
Portfolio management.
GV716 / .M37 2007
796.0691
Sponsorship : for a return on investment / Guy Masterman. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007. - xii, 267 p.: ill. ; 24 cm.
Includes bibliographical references and index.
9780750686402 0750686405
GBA752517 bnb
Sports sponsorship.
Sports--Finance.
Portfolio management.
GV716 / .M37 2007
796.0691