Martin, Dick, 1946-
Secrets of the marketing masters : what the best marketers do--and why it works / Dick Martin. - New York : American Management Association, c2009. - xxii, 265 p. ; 24 cm.
Includes bibliographical references (p. 239-256) and index.
9780814409435 0814409431
2009004050
Marketing.
Success in business.
HF5415 / .M3246 2009
658.8
Secrets of the marketing masters : what the best marketers do--and why it works / Dick Martin. - New York : American Management Association, c2009. - xxii, 265 p. ; 24 cm.
Includes bibliographical references (p. 239-256) and index.
9780814409435 0814409431
2009004050
Marketing.
Success in business.
HF5415 / .M3246 2009
658.8