SKOLKOVO School of Management

Resnick, Lynda.

Rubies in the orchard : how to uncover the hidden gems in your business / Lynda Resnick ; with Francis Wilkinson. - 1st ed. - New York : Doubleday, c2009. - xx, 204 p., [8] p. of plates : ill. (chiefly col.) ; 22 cm.

"The POM Queen's secrets to building brands and marketing just about anything."--Jacket. Includes index.

9780385525787 0385525788

2008023167


Marketing.
Advertising.
Value.
Business.

HF5415 / .R462 2009

658.8