Rainey, David L., 1946-
Product innovation : leading change through integrated product development / David L. Rainey. - Cambridge : Cambridge University Press, 2008, c2005. - xiv, 625 p. : ill. ; 25 cm.
Originally published: 2005.
Includes bibliographical references (p. 599-604) and index.
9780521066013 0521066018
New products--Management.
Product management.
Organizational change.
HF5415.153 / .R33 2008
658.575
Product innovation : leading change through integrated product development / David L. Rainey. - Cambridge : Cambridge University Press, 2008, c2005. - xiv, 625 p. : ill. ; 25 cm.
Originally published: 2005.
Includes bibliographical references (p. 599-604) and index.
9780521066013 0521066018
New products--Management.
Product management.
Organizational change.
HF5415.153 / .R33 2008
658.575
