The portable MBA in entrepreneurship /
edited by William D. Bygrave, and Andrew Zacharakis.
- 4th ed.
- Hoboken, N.J. : John Wiley & Sons, c2010.
- xvii, 485 p. : ill. ; 27 cm.
Revision of The portable MBA in entrepreneurship / William D. Bygrave.
Includes bibliographical references and index.
The entrepreneurial process / William D. Bygrave -- Idea generation / Heidi M. Neck -- Opportunity recognition, shaping, and reshaping / Andrew Zacharakis -- Entrepreneurial marketing / Abdul Ali & Kathleen Seiders -- Business planning / Andrew Zacharakis -- Building your pro forma financial statements / Andrew Zacharakis -- Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave -- Debt and other forms of financing / Joel M. Shulman -- External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin -- Legal and tax issues / Richard Mandel -- Intellectual property / Kirk Teska & Joseph s. Iandiorio -- Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey -- Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram -- Franchising / Steve Spinelli -- Social entrepreneurship / Heidi M. Neck.
9780470481318 0470481315
Entrepreneurship.
HD62.5 / .B94 2010
658.02/2
Revision of The portable MBA in entrepreneurship / William D. Bygrave.
Includes bibliographical references and index.
The entrepreneurial process / William D. Bygrave -- Idea generation / Heidi M. Neck -- Opportunity recognition, shaping, and reshaping / Andrew Zacharakis -- Entrepreneurial marketing / Abdul Ali & Kathleen Seiders -- Business planning / Andrew Zacharakis -- Building your pro forma financial statements / Andrew Zacharakis -- Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave -- Debt and other forms of financing / Joel M. Shulman -- External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin -- Legal and tax issues / Richard Mandel -- Intellectual property / Kirk Teska & Joseph s. Iandiorio -- Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey -- Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram -- Franchising / Steve Spinelli -- Social entrepreneurship / Heidi M. Neck.
9780470481318 0470481315
Entrepreneurship.
HD62.5 / .B94 2010
658.02/2
