SKOLKOVO School of Management

Penn, Mark J.

Microtrends : surprising tales fo the way we live today / Mark J. Penn ; with E. Kinney Zalesne. - London : Penguin, 2008, c2007. - xxi, 425 p. : ill., 1 map ; 24 cm.

American publication has variant subtitle: the small forces behind tomorrow's big changes. Previously published: Allen Lane, 2007.

Includes bibliographical references (p. [371]-409) and index.

9780141035383 0141035382


Social influence.
Social change.


United States--Population--Social aspects.

HB3505 / .P44 2008

303.4973