SKOLKOVO School of Management

Ritzer, George.

The McDonaldization of society 5 / McDonaldization of society five George Ritzer. - Los Angeles, Calif. ; London : Pine Forge Press, c2008. - xix, 300 p. : ill. ; 24 cm.

Rev. ed. of: The McDonaldization of society. Rev. new century ed. c2004.

Includes bibliographical references and index.

9781412954303 1412954304

2007020586


Social structure--United States.
Management--Social aspects--United States.
Fast food restaurants--Social aspects--United States.
Rationalization (Psychology)


United States--Social conditions--1980-

HM706 / .R58 2008

306.0973