SKOLKOVO School of Management

Fenn, Jackie.

Mastering the hype cycle : how to choose the right innovation at the right time / Jackie Fenn and Mark Raskino. - Boston, Mass. : Harvard Business Press, c2008. - xviii, 237 p. : ill. ; 24 cm. - Gartner, Inc./Harvard Business School Press series .

Includes bibliographical references (p. 219-226) and index.

9781422121108 1422121100

2008027503

GBA899187 bnb

014692130 Uk


Technological innovations--Management.
Organizational change.

HD45 / .F42 2008

658.4/06