SKOLKOVO School of Management

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. - 7th ed., International student ed. - New York : McGraw-Hill Irwin, 2010, c2011. - xv, 352 p. : ill. ; 26 cm.

Previous ed.: 2008.

Includes bibliographical references and indexes.

9780070171466 0070171467


Marketing--Management.

HF5415.13 / .M3586 2011

658.802