SKOLKOVO School of Management

Hair, Joseph F.

Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 4th ed., International student ed. - Boston, [Mass.] ; London : McGraw-Hill Irwin, c2009. - xxiv, 690 p. ; 26 cm.

Previous ed.: 2006.

Includes bibliographical references and index.

9780071101073 0071101071


Marketing research.
Marketing research--Data processing.

HF5415.2 / .H258 2009

658.8'3