SKOLKOVO School of Management

Steers, Richard M.

Managing in the global economy / Richard M. Steers and Luciara Nardon. - Armonk, N.Y. : London : M.E. Sharpe ; 2006. - xv, 383 p. : ill. ; 24 cm.

Formerly CIP.

Includes bibliographical references and indexes.

Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.

9780765615510 0765615517

2005007422

GBA538369 bnb


International business enterprises--Management.
International trade--Cross-cultural studies.
Strategic planning.
International economic relations.

HD62.4 / .S736 2006

658.049